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The “Vampire Squid”

January 1, 2012

Today’s Note relies more on intriguing imagery than content to make it’s point. “Google: The New Vampire Squid” in Forbes.com discusses Google’s growing grip on the economy. The author, Agustino Fontevecchia, has borrowed the designation “vampire squid” from an earlier description of Goldman Sachs and applied to Google.

He makes his point along these lines:

Back in 2010, Rolling Stone’s Matt Taibbi immortalized the phrase “vampire squid” when he described Goldman Sachs as being everywhere: “The word’s most powerful investment bank is a great vampire squid wrapped around the face of humanity, relentlessly jamming its blood funnel into anything that smells like money.”  [italics are mine, and show a quote from the article]

Fontevecchia concludes with these words:

Whatever one thinks of Google, it is a reality that it is currently the web’s most important company.  The company is firmly in control of the main online revenue stream, advertising, and is slowly stretching its tentacles beyond its core competency, search, toward new frontiers.  The new vampire squid faces one big competitor; it’s up to Mark Zuckerberg to stop Google.

I”m not entirely sure that Fontevecchia  makes the case that Google needs to be “stopped,” but his take is an interesting read.

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