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Bonus Quick Note: Superbowl to Have a Social Media Command Center

January 23, 2012

Sam Laird, of Mashable, reported recently that the Superbowl will have a “Social Media Command Center.”  Specifically, “Super Bowl XLVI host city Indianapolis has concocted a new way to deal with the madness that comes with managing the world’s biggest annual sporting event. The solution? The Super Bowl’s first-ever social media command center.”  [italics added by me to all quotes from the article]

Whoever heard of such a thing? Apparently the folks that run the Superbowl this year have. The article tells us that “A team of strategists, analysts and techies will monitor the digital fan conversation via Facebook, Twitter and other platforms from a 2,800-square-foot space downtown. The station will open on Monday and run through Super Bowl XLVI on Feb. 5. The team will tweet directions to fans in search of parking, direct visitors to Indianapolis’s best attractions, and stand by to provide information in case of a disaster.

The rationale for the idea is simple and transparent:

“Social media is just how people interact now,” said Taulbee Jackson, CEO of Raidious, the digital marketing agency that the Super Bowl’s host committee tapped to manage the communications hub. “We felt it was critical to have some horsepower behind that aspect of the Super Bowl here, versus what you might have seen from other Super Bowls.”

Laird goes on to note “But it won’t be a simple operation. The command center will utilize more than a mile of Ethernet cable and more than 150 square feet of networked screen space. More than 20 people will man the center for 15 hours per day.”

The article is interesting, if simple, and it’s fun to think of this groundbreaking take on managing the image of the event. It will be very interesting to see what comes out of the attempt. Take a look at the article and see what you think.

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One Comment
  1. Great a real social media command center. Never heard that before, although i believe Barack Obama had something like that during the past election

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