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Quick Note: Lessons from Coca Cola’s Social Media Monitoring

March 6, 2012

Today’s Quick Note is about a short blog post from Andy Sernovitz. In “Andy’s Answers: How Coca-Cola monitors social media” on Andy’s blog at, Sernovitz introduces a conversation by Natalie Johnson of Coca Cola.

The post contains an embedded video of Johnson’s presentation, which is about 30 minutes long. Sernovitz introduces the video with these thoughts:

But what do you focus on? Which conversations matter? Who’s influencing the conversation? How do you get this information to the people who can do something about it? And what tools can help you do all this?

In her Blogwell presentation, Coca-Cola’s Natalie Johnson walked through all of these big questions and shared how, as one of the most talked about companies on Earth, they’re able to learn so much from online conversations.

[italics are added by me to denote a quote from the article. links have been preserved from the article, as well]

Sernovitz’s bio tells us that “Andy Sernovitz is author of “Word of Mouth Marketing” and the word of mouth marketing blog/newsletter ‘Damn, I Wish I’d Thought of That.’ Andy teaches Word of Mouth Marketing at Northwestern and the Word of Mouth Marketing Crash Course. ”  He can be followed at @sernovitz on Twitter.


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