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Quick Note: Super Bowl Ads

March 6, 2012

Today’s Quick Note deals with Super Bowl advertisements. This post, in, discusses the benefits received by companies who made ads available online. According to “Super Bowl Spots Keep Piling on Web Views

Old wisdom: releasing your Super Bowl ad early on the web builds excitement and buzz for your spot and gives it a huge boost online. New wisdom: still true, but it’s not necessarily a requirement.

In a special edition of the Viral Chart this week, we’re looking at cumulative online views for Super Bowl campaigns as of early yesterday. As expected, ads released before the game, such as Volkswagen‘s “The Dog Strikes Back” and Honda‘s “Matthew’s Day Off” are doing well, as are a host of other spots released early from Audi, Kia and Toyota.

[all italics are added by me to quotes from the article]

The post also tells us “But what’s striking is ads that weren’t released before the game are also climbing up the chart, even though the competition had a head start. Chrysler’s controversial ‘It’s Halftime in America’ gained this week, even though the spot wasn’t available before the game, and it was briefly pulled down from YouTube over a mistaken copyright claim.

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