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The Social Media Guide to the Final Four

April 2, 2016

The Social Media Guide to the Final Four

Today’s note discussed an interesting post on The piece is entitled “How social media is fueling March Madness and the Final Four” and it is aptly named. Todaysnote hasn’t reviewed a techradar post before, and this was a good choice to start.

The post is authored by Kevin Oliver, who sums up the article in this paragraph:

Social media has rapidly evolved from a medium to share sports-related memes and witty tweets into a unique way for the everyday fan to enjoy the sport they love. While TV viewership for the tournament remains robust, fans are turning to the phones in their pockets to immerse themselves in every game even more.

Oliver begins by talking about the obligatory topics: an online bracket game and the now ubiquitous ESPN Tournament Challenge app.

He also covers the NCAA March Madness Live website (and app), noting that:

This app is the best way for the die-hard fan to experience the ups and downs of the tournament without having to camp out in front of their TVs. March Madness Live is supported on all things Apple, Android, Amazon, Roku and Windows.

The post gets better when Oliver digs into other options available: “Now, sports fans have come to want the same thing. Even fans who watch the games on TV yearn for the social interaction that can only be brought on by the likes of Twitter, Snapchat and Facebook. ” He explores some of these options in more detail:

  • YouTube
  • Facebook
  • Snapchat
  • Twitter

There is more content in this post than I’ve shared, and I recommend a short read it you’re a college basketball fan looking for more “connectedness” in your fan world. Take a quick look and leave your thoughts in the comments section below. I will leave you with a quote that’s appropriate for the event.

John wooden



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